Become great at using advanced AI in marketing
Revolutionize your marketing with AI
Become a better consumer of AI, both internally and with vendors, to drive more revenue
Online course
By Guy Yalif,
Co-Founder and CEO @ Intellimize
Course length: 1h 41min
This course has been archived.
You may still enjoy the course, but you will not be able to take the exam to earn a certificate.
Since this course was recorded, we have significantly improved our production standards. We are constantly working and launching new courses, and training updates.
Please refer to our course catalog to access the list of courses to earn certificates.
At the end of this course you will:
- Clearly explain which AI approach is right for your business given what you are trying to achieve
- Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
- Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results you’re accountable for delivering
- Know how to orchestrate multiple AI applications to increase conversion rates on your website
When you get back to the office on Monday morning, you will begin getting more out of your AI investments, ask better questions of your internal and/or vendor AI teams, and deliver more for your business
Course overview
Skills you will master
Alex B.
CXL has helped me tremendously in my journey to become the best digital marketer I can be.
It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.
CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
Laura B.
The content is insightful, actionable and doable.
I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
This course is right for you if …
- You’re accountable for driving more leads to sales, more revenue, and/or more customers
- You want to advance your career by learning to cut through the AI hype that we all hear so often
- You want to go to your boss with new ideas on how to drive your business
This course is NOT for you if you…
- You want to dive in to writing code and/or the deep math involved in AI
- You want to go deep on algorithms (the initial course in the series goes deeper there)
Guy Yalif (@gyalif) has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize.
Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave.
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Your full course curriculum
Advanced AI for marketers
1 Different kinds of AI
2 Data
3 More Machine Learning Approaches
4 Practical applications in the market today
5 Structuring experiments to use AI
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Learn AI for Marketing: FAQ
Who is this course for?
This course is right for you if …
- You’re accountable for driving more leads to sales, more revenue, and/or more customers
- You want to advance your career by learning to cut through the AI hype that we all hear so often
- You want to go to your boss with new ideas on how to drive your business
Some careers that will especially benefit from this course are digital marketing specialist, CRO consultant, conversion specialist, demand generation manager, and content manager.
What will you learn?
After taking this course, you will:
- Clearly explain which AI approach is right for your business given what you are trying to achieve
- Ask insightful, direct questions of your internal and/or vendor AI teams to deliver more revenue, more customers, and/or more leads to sales using AI
- Develop a plan knowing where and how to apply AI in your marketing funnel, especially on your website, to deliver the results you’re accountable for delivering
- Know how to orchestrate multiple AI applications to increase conversion rates on your website
What does the course include?
Our AI for Marketing training includes 5 lessons, 1h 41min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the AI for Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 41min long.