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Meta & Facebook Ads: here’s what works
Get an expert walkthrough of everything you need to start getting wins on Facebook Ads, with the playbook of what works.
- Learn how to run successful, profitable ads on Facebook and Meta, guided by a world-class expert who has managed millions of dollars in ad spend.
- Understand how to set up tracking, allocate budget, and choose the right targeting options in a privacy-focused world.
- Learn how to make creative that works, and test and analyze your data.
Online course: Facebook Ads for Beginners
By Susan Wenograd,
Marketing Consultant
14 lessons, 1h 30min
Some of the companies that train their teams at CXL:
Get the Facebook Ads playbook that works
Facebook Ads and Meta Ads have changed since it was launched. But you can still win, especially if you get a walkthrough from a world-class PPC legend that covers what you need to know about tracking and targeting, creatives and campaigns, and data reporting.
This course delivers an updated playbook for everything you need to run Facebook Ads that are profitable.
Introduction video
From novice to skilled in 1h 30min
Whether you want to run your Facebook Ads in-house and save agency fees, or you want to manage ads for your clients, you need to know what works today.
This short, power-packed course is designed to help you upskill and move from a beginner to a proficient level.
You’ll come out understanding how to set up retargeting campaigns, craft the right creative, audit your account, implement best practices, start applying experimentation to your PPC strategy, and much more.
Learn from a world-class PPC legend
Who is this course for:
This course is for you if you…
- Are a marketing specialist or manager, and would like to work with a PPC agency while being an expert in the field.
- If you’re a marketing specialist and would like to run Facebook Ads in-house with expertise, getting the right results and following the guidance of a PPC legend.
- If you would like to build a career as a paid ads specialist from scratch, knowing how to get the best results out of Facebook Ads.
Take this course and you will…
After taking this course, you will:
- Get an effective understanding of Facebook Ads, including the Pixel and the Ad interface, the Conversions API (CAPI), the tracking and data reporting, and the most common campaign types.
- Learn how to set up tracking, structure efficient campaigns, allocate budget, and understand targeting options in a privacy-focused world.
- Make creative following best practices from PPC experts.
- Understand how to test, analyze, and report your data.
- Learn how and why the data in Facebook and Meta Ads has changed, and how to use your own data to win at marketing on this channel.
- Build experiments to test your creatives and optimize your campaign over time.
Check out the Advanced Facebook Ads Course with Curt Maly if you are looking for more advanced training.
Skills you will master
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Your course curriculum
Facebook Ads for Beginners
1 Event Tracking & Domain Verification
2 Campaign Structure & Ad Options
3 Account Structure – Ad Set Options
4 Creating Audiences
5 Understanding Privacy & Its Effects in Facebook Ads
6 Facebook Data vs. Other Sources
7 Creative Messaging & Your Ads
8 Creative Strategies that Sell
9 Creative Strategies for Sales Campaigns
10 Creative Strategies for Lead Generation
11 How to Structure Tests to Teach You Something
12 What Data Points Matter & How to Use Them
13 Course Wrap-Up
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Facebook Ads for Beginner course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 30min long. The majority of people will complete the course in between 1 and 1.5 hours.
What does the course include?
Our Facebook Ads for Beginners training includes 14 lessons, 4 downloadable resources, 1h 30min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Facebook Ads certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period 7-day no questions asked money-back period.