Become great at Email & SMS Marketing for Ecommerce
Maximize your store’s revenue to grow sustainably — even in a challenging market.
By Kasey Luck,
Founder & CEO @ Luck & Co
Course length: 1h 31min
Some of the companies that train their teams at CXL:
Introduction video (2 minutes)
This course is essential for you if…
- You work in (or want to work in) a 7+ figure DTC brand and want to stand out by making email & SMS their highest revenue-generating channel (that’s constantly growing!)
- You want to elevate yourself above the masses of marketers relying on promotions to get their emails to convert.
- You’re an eCommerce Founder or CEO looking for growth that’s not reliant on advertising platforms and acquisition, higher retention, and better margins. CEOs that want to not only grow in the good times and withstand the bad times, but those who want to build winning, long-lasting brands that outsmart all competition.
After taking this course you will…
- Understand email revenue attribution benchmarks and the levers you have for growing the revenue that’s coming from this channel, so you can forecast out and predict how much your list will bring you 6 months from now.
- Learn how to collect invaluable first-party data as you grow your email & SMS lists, and how to use it to deliver a delightful customer experience, while growing your email engagement, conversion, and retention.
- Automate the key stages of your customer journey so that your shoppers receive the content they need when they need it, which will turn them into your brand’s biggest fans, lead to more conversion and retention.
- Learn how to segment your list and balance sending frequency with segmentation so you’re improving your email & deliverability metrics while also maximizing the number of people reached and attributed revenue.
Skills you will master
Your course curriculum
Advanced Ecommerce Email & SMS Marketing
1 The Building Blocks of Email Marketing + KPIs
2 Revenue Attribution in Email & SMS Marketing
3 Growing your email & SMS list
4 Collecting and using zero-party data
5 Automating key stages of customer journey
6 Balancing your communication with Email & SMS campaigns
Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double (sometimes triple) the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, having fun with content, and loving data and numbers.
Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers. Previously, she led Event Marketing at 500 Startups, a global VC fund, and startup accelerator.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Learn Email and SMS Marketing for Ecommerce: FAQ
Who is this course for?
This course is essential for you if…
- You work in (or want to work in) a 7+ figure DTC brand and want to stand out by making email & SMS their highest revenue-generating channel (that’s constantly growing!)
- You want to elevate yourself above the masses of marketers relying on promotions to get their emails to convert.
- You’re an eCommerce Founder or CEO looking for growth that’s not reliant on advertising platforms and acquisition, higher retention, and better margins.
Some careers that will especially benefit from this course are ecommerce manager, growth manager, content manager, PPC specialist, SEM specialist, SEO specialist, and email marketer.
What will you learn?
After taking this course, you will:
- Understand email revenue attribution benchmarks and the levers you have for growing the revenue that’s coming from this channel, so you can forecast out and predict how much your list will bring you 6 months from now.
- Learn how to collect invaluable first-party data as you grow your email & SMS lists, and how to use it to deliver a delightful customer experience, while growing your email engagement, conversion, and retention.
- Automate the key stages of your customer journey so that your shoppers receive the content they need when they need it, which will turn them into your brand’s biggest fans, and lead to more conversion and retention.
- Learn how to segment your list and balance sending frequency with segmentation so you’re improving your email & deliverability metrics while also maximizing the number of people reached and attributed revenue.
What does the course include?
Our Email and SMS Marketing for Ecommerce training includes 7 lessons, 14 downloadable resources, 1h 31min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Email and SMS Marketing for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 31min long.