Become great at behavioral design
Online course: Digital Psychology and Behavioral Design
Skill level: Intermediate to expert
Course length: 3h 45min | 26 lessons | 2 downloadable resources
Skills you will learn:
- Customer understanding: And what motivates them to convert.
- Website design: Develop a conversion-focused approach to psychology-inspired design.
- Use the AIM model: to assess how customers view your website
Learn from Dr. Brian Cugelman, Sr Behavioral Scientist at Behavioral Design Academy.
Some of the companies that train their teams at CXL:
Learn the essence of behavioral design, and develop a broad perspective on the psychology of online behavior.
By better understanding the psychological principles that drive online engagement, you’ll be able to build higher-converting products and understand how customers use technology. Providing a better focus, and decision-making.
After completing the Digital Psychology and Behavioral Design course you’ll:
- Understand psychology and CRO: And where they converge.
- Translate psychological theories: Use it for creative content.
- Use the AIM model: Assess how customers view your website
- Understand human behavior: How emotions motivate people to act.
Create better conversion experiences with psychology and neuroscience
Instead of following industry conventions. Learn the human factors that drive online behavior to develop strategies based on a proper understanding of human behavior.
This course focuses on broad strategies and tactical UI elements, to learn quickly and take advantage of everyday psychology design opportunities through examples of common design components to take theory to practice.
Giving you a total of 3h 45min of deep, comprehensive learning across 26 lessons:
- The course is broken down into multiple video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
- You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified Digital Psychology and Behavioral Design master.
Course overview
Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.
Over the years, Brian has helped the United Nations, non-profit organizations, governments, companies, and institutions measure and improve their online campaigns for greater understanding and measurable results.
Bring insane value to your team and your clients:
This course is for you if you…
- Want to learn the core psychology that is relevant to conversion-focused digital media professionals.
- You work hands-on, where deeper human insight will help you make better and faster decisions.
- You want to improve conversions and your bottom line in any organization.
- Have a basic understanding of CRO, UX, and design, and are interested in psychology and neuroscience.
Skills you will master
Get a lesson preview
Your full course curriculum
Digital Psychology & Behavioral Design Training
1 Psychology and media
2 Our approach
3 Outcomes
4 Aim Flash Test
5 Emotional motivators
6 Emotional quadrants
7 Emotional design audit: Netflix
8 Behavioral media
9 Digital locators & facilitators
10 Digital product places
11 Behavioral UI: Intro
12 Behavioral UI: Source
13 Behavioral UI: Description
14 Behavioral UI: Motivation
15 Behavioral UI: Value framing
16 Behavioral UI: Pressure tactic
17 Behavioral UI: Social influence
18 Behavioral UI: Endorsement
19 Behavioral UI: Deciding
20 Behavioral UI: Barrier Reducer
21 Behavioral UI: Efficacy
22 Behavioral UI: Trust
23 Behavioral UI: Reinforcer
24 Designing processes
25 Psychology inspired design
Join thousands of marketers all over the world who have leveled up their skills with CXL:
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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Click here for a pitch deck, swipe files and tips.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.