About

We eat, sleep and breathe marketing best practices and we like optimized websites.

In physical space most people agree minimalism is the way to go, but when it comes to our digital lives, it’s still OK to install that one app we don’t need, join another social network we probably won’t visit or fall for that shiny WordPress theme because it has one option more than its predecessor.

After spending most of our lives repeatedly falling into trap of digital distractions we believe ignoring the tools until you have carved your message is the only right way to go. Wasting days picking font combination or setting up sliders for your website, as tempting as it might be, still is a distraction and keeps you from doing the important things.

This blog is where we share our experiences hoping they will help you keep your website lean and your message clear. We also occasionally create WordPress products, so if you need an uncluttered theme or plugin, please consider getting one of ours.

If you need help amplifying your online presence, you’re in the right place. Say hello and we’ll help you in no-time.

Dragan, SEO & Project Manager

Profile photo for Dragan Nikolic, ThematoSoup co-founderI like researching and creating content that moves. Minimalism emerged as the only solution to clutter in my life. It allows me to be more productive, so I may have more time for family and friends, playing tennis and taking long walks. I’m a passionate environmentalist and on my way to becoming a vegan.


Slobodan, Google Analytics Certified Expert & Data Visualizer

Profile photo for Slobodan Manic, ThematoSoup analyst, data visualizerI’ve been a WordPress user since 2007 and developer since 2008. Before that, I nearly became an architect and worked as a TV analyst. I get up early, love lifting weights and hope to live in Portugal some day. I love simplicity in every shape and form. I’m a big sucker for data visualization and Google Analytics.


Ivan, AdWords, Facebook Ads & Blogger Outreach

Ivan Muljevski, ThematoSoup lead marketerI’ve been a marketer since 2008 and worked for Ninet Hosting Company for almost 5 years. I like creating actionable SEO audits and helping you make your website optimized for people and for search engines. Google AdWords and Facebook Ads are my go-to marketing platforms. I like running and doing yoga.