About

We eat, sleep and breathe WordPress and digital clutter gives us nightmares.

In physical space most people agree minimalism is the way to go, but when it comes to our digital lives, it’s still OK to install that one app we don’t need, join another social network we probably won’t visit or fall for that shiny WordPress theme because it has one option more than its predecessor.

After spending most of our lives repeatedly falling into trap of digital distractions we believe ignoring the tools until you have carved your message is the only right way to go. Wasting days picking font combination or setting up sliders for your website, as tempting as it might be, still is a distraction and keeps you from doing the important things.

This blog is where we share our experiences hoping they will help you keep your website and your message lean. We also create WordPress products, so if you need an uncluttered theme or plugin, please consider getting one of ours.

About Slobodan

I’ve been a WordPress user since 2007 and developer since 2008. Before that, I nearly became an architect and worked as a TV analyst. I get up early enough to make most people ask me why, love lifting weights and hope to live in Portugal some day. I love simplicity in every shape and form.


About Dragan

Minimalism emerged as the only solution to clutter in my life. It allows me to be more productive, so I may have more time for my family and friends, playing tennis and taking long walks. I’m an environmentalist and on my way to becoming a vegan.