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Shortanswer: Moosend is low-cost email marketing software that includes automation from its cheapest plan. It suits small businesses and online stores with lists up to a few thousand subscribers. The Pro plan costs $9 a month for 500 subscribers and $88 at 10,000. Deliverability reports are mixed, so test it on a real segment of your list during the 30-day trial before you move everything over.
This Moosend review covers pricing at every list size, the features you get on the entry plan, deliverability, user ratings, and how Moosend compares with Mailchimp, Brevo and ActiveCampaign.
Contents
What Is Moosend?
Moosend is an email marketing and automation platform for small and mid-sized businesses, e-commerce stores, bloggers and agencies. Sitecore, the enterprise content management company, completed its acquisition of Moosend in 2021, and the product is still sold under its own name.
It covers the core jobs: newsletters, automated sequences, sign-up forms and landing pages, and campaign reports. Its main selling point is price. Automation, which several competitors reserve for higher tiers, is part of the entry plan.
Moosend Pricing in 2026
Moosend charges by the number of subscribers, and every Pro tier includes unlimited emails. These are the published prices on monthly billing:
| Subscribers | Pro price | Cost per 1,000 subscribers |
|---|---|---|
| 500 | $9 | $18.00 |
| 1,000 | $16 | $16.00 |
| 2,000 | $24 | $12.00 |
| 5,000 | $48 | $9.60 |
| 10,000 | $88 | $8.80 |
Annual billing takes 20% off these prices. Moosend+ adds selected Enterprise features, such as transactional email or a dedicated IP, as paid add-ons. Enterprise is custom-priced and adds an account manager, SSO and priority support. Neither has public prices, so you need a quote.
Is there a free plan?
No. Moosend offers a 30-day trial for up to 1,000 subscribers with unlimited sends and no credit card. Some older directory listings still describe a free version, but 2026 pricing reviews list only the trial and paid plans.
What growth really costs
The price per subscriber falls as your list grows, while the total bill keeps rising. Going from 500 to 2,000 subscribers takes you from $9 to $24. At 10,000 you pay $88, so 20 times the list costs almost 10 times as much. Users raise this more often than any other complaint. Before you choose a platform, price your list at the size you expect in 12 months.
Key Features
Drag-and-drop editor and templates
You build emails without code, add dynamic content blocks, and preview desktop and mobile versions. Moosend advertises more than 130 templates. One independent 2025 review found fewer free templates than most rivals, though the ones available are clean and easy to adapt.
Automation workflows
This is where Moosend gives the most value for the money. Ready-made recipes cover welcome series, abandoned cart reminders and post-purchase follow-ups. Triggers can react to subscriber behavior, and one trigger can branch into several paths. All of it is included in Pro.
Segmentation and personalization
Moosend has 9 preset segment templates and 33 filter criteria. You can segment by clicks, location or purchase history, and website tracking keeps segments current as behavior changes.
Landing pages and forms
Pop-ups, inline forms, floating bars and full landing pages are all available, with countdown timers for time-limited offers.
AI tools
Moosend’s AI Writer drafts email copy, and the platform suggests subject lines and recommends products based on purchase and browsing data. Independent testing of these tools is still thin, so treat them as time-savers rather than a reason to switch.
A/B testing and spam check
You can test subject lines, sender names and content, and run a spam check before each send.
Integrations
Moosend connects with the tools most small businesses already run: Shopify, WooCommerce and Magento for e-commerce, WordPress for sign-up forms, HubSpot, Salesforce, Zoho and Pipedrive on the CRM side, and Zapier for almost everything else.
For an online store, Shopify and WooCommerce matter most. They power the cart abandonment and product recommendation flows that justify choosing Moosend in the first place.
Deliverability
Deliverability decides whether your campaigns reach the inbox, and it matters more than any feature above. Moosend reports a 98% deliverability rate. That is the vendor’s own figure. One independent review rates Moosend’s delivery in Europe below the best on the market, and some users on shared IP pools describe inbox problems that support fixed by warming the list and moving the sender to a different IP.
Test it on your own list. Send a real campaign to one segment, then watch bounces, spam complaints and opens for two weeks. Common benchmarks are a bounce rate under 2% and a complaint rate under 0.1%.
Reporting and Analytics
Moosend tracks opens, clicks and conversions, and most reviewers find the basics sufficient. Depth is the weak point: some users say custom reports are hard to generate. If you report to clients or to management, build one real report during the trial.
Customer Support
Support runs through email, live chat on paid plans, and a help center with guides, video tutorials and webinars. Reviews are split. Some users describe fast, useful answers. Others mention slow replies on lower plans and documentation that is out of date.
Ratings Across Review Platforms
| Platform | Rating | Sample |
|---|---|---|
| G2 | 4.7 / 5 | — |
| Capterra | 4.6 / 5 | About 195 reviews, 94% positive |
| SoftwareFinder | 3.7 / 5 | 16 reviews, 69% positive |
The larger the sample, the higher the score. Read the negative reviews as well, and look for the problems that would hurt your business specifically.
Limitations
- Email only. There is no SMS or other channel, so multichannel campaigns need a second tool.
- No mobile app. You manage everything in the browser.
- Basic reporting. Fine for a small shop, thin for an agency.
- Rising cost. The bill grows with every subscriber tier.
- Unclear language support. Directories list different interface languages, so check before you commit if your team needs something other than English.
Moosend vs. Mailchimp, Brevo, and ActiveCampaign
| Platform | How it charges | Cheapest paid plan (monthly billing) | No-cost option |
|---|---|---|---|
| Moosend | Subscribers, unlimited emails | $9 for 500 subscribers | 30-day trial |
| Brevo | Emails sent | $9 for 5,000 emails | Free plan, 300 emails a day |
| Mailchimp | Contacts | $13 for 500 contacts (Essentials) | Free plan, 250 contacts and 500 emails a month |
| ActiveCampaign | Contacts | $19 for 1,000 contacts ($15 billed yearly) | Trial only |
Which one fits depends on how you send:
- Moosend if you want automation at the lowest entry price and your list is small to medium.
- Brevo if your list is large but you send rarely, because you pay for emails sent, not for contacts stored.
- ActiveCampaign if you need a CRM and advanced automation and have the budget for both.
- Mailchimp if your team already works in its ecosystem and accepts higher costs at scale.
Who Should Use Moosend?
A good fit if you:
- run a small business or work solo with a list under a few thousand subscribers
- have a Shopify or WooCommerce store and need automated cart and post-purchase emails
- want automation without enterprise pricing
Look elsewhere if you:
- need SMS or other channels
- expect fast list growth on a fixed budget
- need detailed custom reporting
- want to manage campaigns from a phone
How I Would Test Moosend in One Week
A trial only helps if you use it on real data. This is the sequence I would follow:
- Day 1: Authenticate your sending domain (SPF, DKIM and DMARC) and import one segment of up to 1,000 subscribers.
- Day 2: Build a welcome automation with two or three emails.
- Day 3: Connect Shopify or WooCommerce and switch on an abandoned cart flow.
- Day 4: Send one real campaign to the segment.
- Days 5 to 7: Check bounces, complaints and opens, and try to build the report you would send a client or your manager.
If deliverability holds and the report works, estimate your cost at your expected list size for the next 12 months. Then decide.
Frequently Asked Questions
Is there a free version of Moosend?
There is no permanent free plan. You get a 30-day trial for up to 1,000 subscribers with unlimited emails, and you don’t need a credit card.
How much does Moosend cost?
Pro costs $9 a month for 500 subscribers, $24 for 2,000 and $88 for 10,000. Annual billing saves 20%. Moosend+ and Enterprise are priced on request.
Does Moosend integrate with Shopify?
Yes. The Shopify and WooCommerce integrations support cart abandonment and product recommendation flows.
Is Moosend good for deliverability?
Results vary. The vendor reports 98%, while independent reviews are mixed. Test with your own list before you commit.
Who owns Moosend?
Sitecore, which completed the acquisition in 2021.
Verdict
Moosend is one of the cheapest ways to get real email automation. At 500 subscribers it costs less than Mailchimp’s Essentials plan, and at 1,000 it costs less than ActiveCampaign’s Starter. Its editor, automation recipes and store integrations are its main strengths. Its weak points are a bill that grows with your list, mixed deliverability reports, thin reporting and an email-only focus. Run the one-week test above. If deliverability holds and the reports cover what you need, Moosend is a sensible choice for a small business.
How this review was researched: Prices come from 2026 pricing reviews by EmailVendorSelection and Dreamlit and were checked in October 2026. Ratings come from G2, Capterra and SoftwareFinder. Feature details come from review platforms and independent reviews. Prices change, so confirm them on each vendor’s site before you buy.
@nislija
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