Doing research for that post about BS marketing phrases used to promote WordPress themes in marketplaces felt like going to a clothing store and seeing all those suits that can mow your lawn, cook for you, drive your car and who knows what else. And then maybe, just maybe, make sure you look good while wearing them.
Something’s not right about that. It makes me wonder why ability to easily create stunningly looking blog posts rarely gets a mention. It’s like going to a doctor and hearing:
I haven’t checked your vitals, but other than that I say you’re 100% healthy.
Shortcodes for columns, buttons, horizontal and vertical lines lines, X’s, O’s, it’s all there, built in ([and][it][really][shouldn’t][be]), giving you a unique opportunity to learn a new pseudo markup language you’ll likely never use again, but what if you wanted to find a theme that looks good, that you can install and just write that same second?
You know, paragraphs, headings, quotes, that sort of things. No importing demo content, no spending hours trying to make it look like the demo, none of that bullshit. Just writing and publishing. Isn’t that what WordPress really is all about, deep down inside, regardless of the fact that you can extend it (using plugins!) and make it do anything.
Most theme shops have at least one flagship theme for bloggers, so what’s the deal with marketplaces? You’ll find lots of “blog” themes there, most of them being described as some sort of “X in 1 magazine/blog theme”, but you’ll rarely see them in top sellers lists. Is marketplace featuritis to blame? Does the fact that authors are competing against “try to do it all” themes force them into building a “try to do it all + 1”?
Honestly, I have no idea, but I would love to hear what you think about this. Are blogging themes dead?