It’s easy to get caught in things that don’t matter to you or your visitors and customers.
By creating a great browsing and reading experience, you’re sending a message that you care and that your website, products or services are worthy of people’s attention.
You shouldn’t make such a big difference between material and digital goods. In the world of material things, rarely anyone has the time to listen to you talk about specs, technical stuff or anything else your super revolutionary rotor-cutter can do.
“Omit needless words” – an elementary principle of composition in The Elements of Style is a rule so universal that it pours out of verbal into not only physical but digital space as well.
Two things you can do for your business. Focus on: what you’re good at – blogging, conveying unique business proposals, ideas, messages, solving people’s problems… or what you’re not good at – tweaking, adjusting, correcting, playing designer or even worse – developer. Which one will you choose?
Simplicity is what gives you space and time to do the things you find important, things that matter to you both professionally and personally. Two ways to achieve simplicity: start with chaos and take away the things you don’t needor start with minimal, stable frame and add the things you need as you need them.
