Email marketing, WordPress plugins

Email marketing is the most effective solution for connecting with your audience and keeping them updated with your content.

Most people find your website, read some information, leave and then never return. Only a few of them really do something that will boost your conversion rate. Wouldn’t it be great for your business to convert some of those people to subscribe to your mailing list?

The most important asset of your online presence is your email list. No, it´s not the design of your WordPress theme or your content. These just help a lot to get your email subscribers.

As you build your email subscribers list, promoting your new posts becomes faster and more effective. You can send a notification to thousands of interested people who want to read your content.

To get acquainted with the world of email marketing, I will list, which in my opinion are, 7 best free (and paid) WordPress plugins for email marketing:

1. SendinBlue

The SendinBlue WordPress plugin is a powerful email marketing tool with over 7.000 active installs. It allows you to create customized subscription forms and integrate them into your posts, pages or sidebars.

You can also easily manage your contact lists and use advanced audience segmentation to improve the performance of your campaign.

There is a mobile-friendly drag and drop builder and template library which helps you to create and send engaging newsletters. Also, you have insights into stats, such as open emails, clicks, bounce rate, etc.

SendinBlue has high grades and is totally free up to 300 emails per day.

2. SumoMe

SumoMe, with over 100.000 active installs provides free tools for growing your subscribers’ list. This plugin will make it easy for your readers to join your email list, share your content and optimize with analytics.

It has free and easy integration with any WordPress theme. Also, it has simple email integration with all email marketing service providers.

SumoMe is 100% mobile-optimized. It provides customized templates to make your email pop-up look amazing. Also, you can see Gravatars of your most recent email subscribers.

You can view email subscription statistics and easily add Facebook, Twitter and Pinterest sharing of your images.

The great thing is that with SumoMe content analytics you can see how far people are scrolling on your website.


3. MailPoet

This trustworthy and simple WordPress plugin is an excellent solution for creating newsletters, automated emails, post notifications and autoresponders. You can capture subscribers with its great signup widget.

Also, it allows you to drop your posts, images and social icons in your newsletter. Sending newsletters in the free version is limited to 2000 subscribers. This is ideal for small business owners and bloggers.

You can choose between 70 themes and get stats for your newsletter: opens, clicks, unsubscribes, bounce rate, etc.

With very high ratings from its users, MailPoet is definitely a plugin that is worth your attention.

4. SendPress Newsletters

With very high ratings from its users and 10.000+ active installs, SendPress Newsletters is easy to use WordPress plugin.

It has all the features you need. You can create customized newsletter templates, easy import post content from your site and schedule sending newsletters.

It has unlimited subscribers plan, simple editor and you don’t need any previous code experience. You can also sync WordPress roles to newsletter subscriber lists.

Also, there is stat tracking for each email: clicks, opens and unsubscribes.

If you worry that your emails maybe aren´t sent for some reason, just enable the Auto Cron option from the admin panel. The system will check your site every 15 minutes to make sure your newsletters are sent.

6. MailChimp

As the most popular email marketing solution for marketers, it provides you with numerous ways to manage your subscriber list, design and send your email newsletters. More than 7 million people around the world use it. MailChimp is free for lists of up to 2000 subscribers.

This plugin connects together your WordPress website and your MailChimp account. Updates are regular, and this plugin has over 700.000 active installs.

MailChimp has the highest ratings from its users in comparing with other WordPress plugins for email marketing automatization. Even the most demanding users and perfectionists have little negative to say about it.

MailChimp plugin helps you to add more subscribers to your lists using various methods. You can create eye-catching opt-in forms or integrate it with any other form of your site (your comment, contact or checkout form).

5. OptinMonster

Over 300.000 websites use the OptinMonster software to get more email subscribers. It helps them grow email list and get more subscribers using pop-ups and other types of high converting opt-in forms.

The only catch is that you must have an OptinMonster account if you want to take advantage of this plugin.

An easy to use form builder allows you to create stunning opt-in forms with the highest conversion rates. All templates are 100% responsive and mobile friendly. You can choose from 8 different types of opt-ins.

It has easy integration with over 19 different email marketing service providers.

7. Optin Revolution Lite

Optin Revolution Lite is a free WordPress pop-up plugin for growing your email list. If you want to have unlimited customization on opt-in pop-ups and to be highly creative without having to know coding, the Optin Revolution Lite is a great choice.

It is free, but if you would like more than one pop-up, you must upgrade to Optin Revolution Pro.

Optin Revolution Lite supports Aweber, iContact, GetResponse, MailChimp, Constant Contact and Wysija.


Email marketing is highly effective in increasing leads and conversions. If you want to share latest news, promotions or offers with your prospects and customers, then this is the best choice for your online business.

If you use WordPress you can install one of these great free plugins to get your email marketing campaign up and running.

Do you use one of these WordPress plugins for your email marketing campaigns? Which one works best for you?

Ivan Muljevski
Marketing Manager at a European Web Hosting Company, NiNet.
Ivan Muljevski


Spremna korisnička podrška, sigurni serveri i pristupačni hosting paketi - @NinetHosting
Cestitke! - 2 months ago
Ivan Muljevski

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7 Thoughts to “7 Best Email Marketing plugins for WordPress in 2018 (Free and Paid)”

  1. Hi Ivan!

    We’re so sad you forget about us :'(

    Maybe it’s because you didn’t know us :) We’re a brand new Newsletter plugin for WordPress called Jackmail and the first one ever to include a routing platform so you don’t have to fiddle with complicated smtp settings.

    Check it out :
    Plugin, support, features and updates are free! You only pay above the free plan (which is 3000 emails per month for free !)

    Have a great day :)

  2. This is an awesome list. But I think as a beginner one should start with MailChimp, which is free for first 2000 subscribers. This is a huge number of subscribers for a beginner and kick-start email marketing. Many thanks for sharing this list.

    1. I agree. Santanu. Everyone should try MailChimp. That’s why it’s in the article, maybe not as high as it deserves, but it’s there :)
      Thanks for the comment and for stopping by.

  3. Thank you for the list.

    I also as a beginner started with MailChimp.
    Now I use Mailster from CodeCanyon. Never regretted or looked back.


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